More Understanding Google Sitemaps #SocialMediaBusinessMarketing

Michael Roberts is a SEO Specialist and entrepreneur in online marketing business. He writes article in different subjects. His job is to write article and post it. Article City and visit Crystal Planet Web



More Understanding Google Sitemaps

Google Sitemaps are XML files that list the URLs available on a site. The aim is to help site owners notify search engines about the URLs on a website that are available for indexing.

Webmasters can include information about each URL, such as when it was last updated and its importance in the context of the site.

A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for web design, or a web page that lists the pages on a web site, typically organized in hierarchical fashion. This helps visitors and search engine bots find pages on the site.

While some developers argue that site index is a more appropriately used term to relay page function, web visitors are used to seeing each term and generally associate both as one and the same. However, a site index is often used to mean an A-Z index that provides access to particular content, while a site map provides a general top-down view of the overall site contents.

XML is a document structure and encoding standard used, amongst many other things, as the standard for Web Crawler's to find and parse sitemaps. There is an example of an XML sitemap below (missing link to site). The instructions to the sitemap are given to the crawler bot by a Robots Text file, an example of this is also given below. Site maps can improve search engine optimization of a site by making sure that all the pages can be found. This is especially important if a site uses a dynamic access to content such as Adobe Flash or JavaScript menus that do not include HTML links.

Google Sitemaps Benefits:

1. Alert Google to Changes and Additions to your Website Anytime You Want

2. Your Website is crawled more efficiently and effectively

3. Web Pages are categorized and prioritized exactly How You Want

4. Speed up the process of New Website and New Web Page Discovery

5. No Waiting and guessing to see when Spiders crawl your web pages

6. Google Sitemaps is likely to set the standard for Webpage Submission and Update

Notification which will extend the benefits to other Search Engines

7. The Google Sitemaps service is Free.

ABOUT THE AUTHOR: A freelance writer who meticulously structured and maintained blogs just for you:A LIFE SO FAR AWAYand my other blog:AMAZON ONLINE MALL Thank you for your valuable time. Follow my business & writings and you'll find what life's meant to be.

The New Google Algorithm Farmer- What SEO/SEM Professionals Need to Know #SocialMediaBusinessMarketing

John Moorehead. Article City



The New Google Algorithm Farmer- What SEO/SEM Professionals Need to Know

It's official! While there has been talk of an upcoming algorithm change from Google for at least a couple of months, these past couple of weeks saw a definite change in the way that Google ranks those sites on the web vying for top placement in its listings. So what is the big news? This algorithm specifically went after content farms and in addition to a broad extent low quality sites that have been gaming the system for higher rankings. Since the algorithm targeted content farmers, this algorithm has been nicknamed The Farmer.

If you read our recent article: "Google Moving Against Content Farms- What Does This Mean for SEO?" You probably were already on the look-out for the coming algorithm change. Now that the algorithm has taken effect, the SEO/SEM community definitely knows a little bit more about it, however there are still a few things that require more research and information.

Who Was Targeted by the Farmer Algorithm?

This algorithm change which took effect since late February is said to have affected between 11% and 12% of the search queries in the United States. As of the moment, it is not sure when the algorithm will affect other regions in the world.

Some of the major website properties that were affected included article distribution sites, aggregated content sites (those sites that republish original content from others), sites that mostly sell products with little or no content associated with them, and in general sites that don't have unique or high quality content. Generally speaking, if a website's goal is to monetize content that is not original or high quality, then it is likely that the site has been targeted by Google.

Who Has Benefited from the Farmer Algorithm?

Generally speaking, those sites that have or will benefit from this algorithm will be sites that create unique, high quality content. Obviously, white hat SEO always included creating high quality, unique content as a prerequisite for obtaining long term quality results, this fact hasn't changed.

Tips for SEO/SEM to Avoid the Wrath of Farmer

If you noticed a sudden drop in the Search engine result pages or if you want to avoid a sudden drop in the future, here are some tips that should help you avoid the raft of the Farmer algorithm.

Make sure that the vast majority of content that you post on your website is unique and original. Obviously, you may have to post product descriptions or technical specs that come from a manufacturer, however when possible, create original and unique content in addition to this republished content.

Consider using the Original Source meta tag from Google: meta name="original-source" content=http://www.somedomain.com/article1.html More information at: http://www.google.com/support/news_pub/bin/answer.py?answer=191283

This meta tag directly tells Google that the content you have on your site is original- this way if someone plagiarizes your content or duplicates it in anyway, Google will know the original source and you should get all the credit from Google.

Another good tool to checkout is at www.copyscape.com This tool will scan the net looking for duplicate content so that you can identify specific pages on your website that need to be re-written so they are 100% unique.

Be choosy with the type of articles that you distribute. It should be noted that while Google has targeted many article distribution sites, you will not be penalized for having your content on these sites- the more likely possibility will be these back links will have less power and thus be less effective- so there is no need to remove any of your content from these sites.

Be careful how you monetize your content. Obviously, those that heavily advertise on their site will receive extra scrutiny from Google. If you use content to lure traffic for monetization, definitely use unique content and do not rely solely on aggregated/republished content.

Obviously, the Farmer algorithm has only been out for a couple of weeks, so SEO/SEM professionals are still researching its broad effects. As always, we'll keep you updated as well if we find important information.

ABOUT THE AUTHOR: A freelance writer who meticulously structured and maintained blogs just for you:A LIFE SO FAR AWAYand my other blog:AMAZON ONLINE MALL Thank you for your valuable time. Follow my business & writings and you'll find what life's meant to be.

Successful Link Building Tips and Trends for SEO #SocialMediaBusinessMarketing

Link building is a process by which one get can incoming links to a website from other websites. Today, Link building has emerged as one of the most important part of search engine optimization. Link exchange process or link building is acting as one of the major trump card for effective rankings for each and every organization involved in search engine optimization activities.

The field of search engine optimization has covered each and every arena of today's world. Be it a mobile application development field or any other area involving software development for airline reservation system and many more, today every one is following seo activities to increase the website popularity. SEO activities are not only restricted to getting higher rankings but also it boosts up link popularity of a site.

One can follow nth number of ways to increase the link popularity via Link Building media. Mentioned below are few tips for approaching towards a successful link building process.

Tips for successful Link building activity:

1. Article submission: Submission of articles is one of the ways for building links. Always write the articles with the content related to the website. And do take care that the content should be unique and not duplicated. One can create links while doing submissions in the articles using the author's bio or resource box provided by various article submission sites. If the article is interesting, then many visitors would like to check out the resource of that particular article, which in turn, will result in getting more and more visitors. So, it is very important to create an article with a unique and interesting content.

2. Directory submission: Other link building way is directory submissions. Try to submit the website information in good page ranked sites.

3. Link exchange: The most important tip in this activity include the link builder's way of doing link exchange. Link builders should always focus on how to secure the links rather than running after different sites just for the sake of increasing the list of link building sites as well as opportunities. The right techniques and methods should be followed to get a quality link from other site. Always exchange links related to your content or category. Don't go out of your website theme.

4. Social Media: The use of social media has turned out to be the most effective way of getting link popularity. Start using social media like Facebook, LinkedIn, twitter and other social networks. Post links to your website on your wall, participate in discussions and interact with groups related to your niche. And also, remember to leave your link info while responding to any of the discussion thread. For using twitter, make sure to use keyword in every tweet with a backlink.

5. Participation in forums: While participating in any discussion in forum, always leave your link with signatures.

So, at last, we can say, that link building is an integral part to carry out SEO operations. But, before starting up with SEO process, if everyone takes into account all the tips mentioned above in one's mind, then definitely the success board will not be far away for any of the organization.

John Chris. Article City and Mobile application development companies like Q3 technologies