100 Must-Know Social Media Acronyms #SocialMediaBusinessMarketing

100 Must-Know Social Media Acronyms

Navigating your way through social media isn’t easy. The web has a complex dictionary full of its own acronyms, figures of speech, and memes.

Merriam-Webster isn’t around to spell check your Tweets or Facebook messages, so users have taken spelling and grammar into their own hands, filling the Twitterverse and Facebook-sphere with abominations that would make your English teacher cringe.

This is a comprehensive list of what I think are the 100 most important acronyms on social media. The list is divided into two parts: marketing/business-related terms and conversational acronyms. Please don’t bust me on the exact number, it’s an approximate living list.

Marketing and Business Terms

When buyers and sellers communicate over the web, they share a unique language of technical terms and abbreviations. The average Twitter user may not come in contact with these acronyms on a daily basis, but if you’re involved in any type of online commerce, then these are 50 terms you’ll need to know:

FB – Facebook
IG – Instagram
G+ – Google Plus
LI – Linkedin
U2BE – YouTube
B2B – Business to Business
Sales that occur from one business to another

B2C – Business to Consumer
Sales from a business that go straight to the consumer

GA – Google Analytics
Online tools that allow you to view critical online information like page views, inbound links, etc.

DM – Direct Message
Sometimes referred to as Private Messages (or PM’s); these are simply non-public messages sent directly to your profile from another user

ISP – Internet Service Provider
The largest ISP’s in the US are: Comcast, AT&T, TimeWarner Cable, Charter, and Verizon

P2P – Person to Person
Often refers to financial transaction from one person to another using mobile apps or online banking

PPC – Pay Per Click
A web advertising model; how much you owe a publisher each time your advertisement is click by a visitor to their site

CPC – Cost Per Click
Another way to refer to PPC (Pay Per Click)

PV – Pageviews
A numerical value for how many times a single web page (HTML) is loaded on a daily, weekly, or monthly basis

RT – Retweet
When someone wants to repost or forward another person’s tweet on Twitter

SERP – Search Engine Results Page
After typing in a search query into Google, the list of sites that the search engine spits out is called the SERP (typically refers to Page 1 unless otherwise noted)

SEO – Search Engine Optimization
The process of building your site’s web recognition by making it easier for consumers to find your business at the top of search engines

SMB – Small and Medium Businesses
A generic term that refers to the thousands of companies that operate on a relatively small scale with fewer than 100 employees

SMO – Social Media Optimization
Building your business with Google+, Twitter, or Facebook and using the medium to communicate with customers

TOS – Terms of Service
The long, small-print that you have to read (or simply scroll through) in order to sign up for a web service.

UV – Unique Visitor
Quantifies how many hundreds, thousands, or even millions of individual people are clicking on your profile or website

UX – User Experience
When the average visitor lands on your site, what do they think? Is the site easy to operate and visually appealing?

EOD – End of Day
Example: I’ll get my social media plan to you by EOD.

MIME – Multi-Purpose Internet Mail Extension
Documents, photos, audio files, or programs that are sent in an email message

TLD – Top Level Domains
The end of a website’s URL; could refer to .com, .net, .org, .edu, .gov, or dozens of country-specific codes like .ca (Canada)

VK – VKontakte
Russia’s largest social networking site. Also popular throughout Europe

CTR – Clickthrough Rate
The average number of clicks that an advertisement receives per 100 impressions (or views)

PRT – Partial Retweet
To purposely omit part of a tweet in order to still meet the 140 character limit

NIC – Network Interface Card
A hardware circuit inside your computer that allows it to connect to a network

F2F – Face to Face
Refers to real-life meetings or encounters that occur outside the web

ROI – Return on Investment
The percentage that is gained (or lost) after capital is invested in a web marketing campaign. Was there an increase in sales that outweighed the cost of the investment?

RSS – Really Simple Syndication
XML-based software that compiles headlines, newsfeeds, and other short blurbs from across the internet into a syndicated stream of content

SMM – Social Media Marketing
Using Twitter, Facebook, Google+ and other social media sites to promote your business

UGC – User Generated Content
Sites that use submissions and posts from unpaid users to fill content needs

UI – User Interface
How a site’s HTML code is transferred into usability for a visitor

CMS – Content Management System
Online tools or application that allow you to edit, post, review, and publish things directly to your site

OEM – Original Equipment Manufacturer
Mostly refers to industrial or mechanical manufacturers that sell products to a reseller

API – Application Programming Interface
Programming instructions or guidelines that are released by software companies so that developers can produce other services

KPI – Key Performance Indicator
Financial and non-financial metrics that are used to assess business growth (can refer to conversion rates, customer loyalty, etc.)

MT – Modified Tweet
The purposeful modification of a tweet to either change its meaning or fit the 140 character limit. Always precedes with “MT” so that readers know it is not the original tweet

CPA – Cost Per Acquisition
How long and how expensive it is to gain new customers based on how much money is spent on marketing campaigns and how many customers buy your product or service

MTD – Month to Date
YOY – Year over Year
Social media marketers may compare a given month with the same month the previous year

QoQ – Quarter over Quarter
SaaS – Software as a Service
Applications or programs that are hosted by a single source on the internet so that you don’t have to deal with software management on your own computer

404 – Page Not Found Error
Defunct on nonoperational sites – unable to reach the server (Example: the site seemed to be running fine the other day, but now it’s 404)

DDoS – Distributed Denial of Service
Online hacking attacks that send overwhelming amounts of traffic to a site at a single time, temporarily shutting it down

Conversational Acronyms

With a 140-character limit on Twitter, people need to be creative to cram as much information into each Tweet. From the classic TTYL to the ubiquitous OMG, these are the 50 terms to you need to know to REALLY understand the language of social media:

AMA – Ask Me Anything
The featuring of an expert or popular individual on a social media site for the purpose of answering questions from the community.

IIRC – If I Recall Correctly
@Kevin9883 Tom Brady threw 2 interceptions in his last game IIRC

IMO – In My Opinion
Well IMO, that restaurant is nothing more than overpriced garbage

ITT – In This Thread
ITT about global warming: lots of people who have no idea what they’re talking about

ICYMI – In Case You Missed It
Pinterest board: ICYMI here are the best outfits from the Academy Awards 2015

TL;DR – Too Long, Didn’t Read
TL;DR got in a fender bender, ambulance shows up, hospital visit, lengthy court battle, lots of money from settlement, margaritas on the beach

SMH – Shaking My Head
@fellowclassmate can’t believe you’ve been late to every class this semester smh
FOMO – Fear of Missing Out
JaneKop32 tweeted: Major FOMO tonight cuz I can’t celebrate @HeatherChap01’s birthday downtown. Happy Birthday gurl

FTFY – Fixed That For You
@sportstats21 the team actually holds the SECOND worst record in the league FTFY

IRL – In Real Life
@carreviewsnet the new Model T looks great in commercials, but doesn’t drive nearly as well IRL

ICYWW – In Case You Were Wondering
ICYWW at 11pm tonight there will be meteor shower visible in the northern hemisphere!

AFAIK – As Far As I Know
AFAIK, @astronmerdude14 has no idea what he’s talking about. It’s not supposed to happen until next week!

IDC – I Don’t Care
@gangstarapper_OG tweeted: yeah but IDC what all the haters say, still gonna make my music

IDK – I Don’t Know
IDK the best way to cook a steak, but microwaving it probably isn’t the best idea

TBH – To Be Honest
Everyone says that Lebron is the best in the game, but TBH he’s not looking great this season

RN – Right Now
@currentnews1 RN Mayor de Blasio is addressing an audience outside city hall

CX – Correction
CX – the conference will be held the 21st of April, not the 12th

SO (or S/O) – Shout Out
@WalterWhite tweeted: Gotta make a S/O to my boy @JessiePinkman. Been with me since day one!

#TBT – Throwback Thursday
@nostalgichighschoolfriend tweeted: look at this picture of how thin I used to be 15 years ago #TBT

#FF – Follow Friday
Instagram Post: it’s #FBF so make sure you follow me back if I like your photos :)

WBU – What About You?
I’ve been alright recently, just got a lot of work these days. WBU?

#L4L – Like For Like
Instagram Post: omg look at all these awesome photos of the Annual Chili Cheese Dog festival #L4L

#F4F – Follow For Follow
@bentoto10 tweeted: I want to be your friend, so follow me and I’ll follow back #F4F

JJ – Just Joking
Can’t believe you got so upset by my comment earlier… You should know that I was JJ

LMK – Let Me Know
Facebook post: looking to give away my collection of CD’s. LMK if you want over 300 new albums!

OBO – Or Best Offer
Often used on Craigslist as: Selling a 1974 Chevy Camaro. New leather interior, 152,000 miles, and a new transmission. Looking for $12,500 OBO

BTW – By the Way
Hey @stacymacy55, I ran by your apt today but u weren’t there. BTW I think ur dog chewed up a pillow in your room! #featherseverywhere

DAE – Does Anyone Else?
@fastfoodfanatic tweeted: DAE feel a little lightheaded and bloated after eating 3 big macs and downing a large coke?

ELI5 – Explain Like I’m 5
Often seen as a Reddit post: ELI5 – how and why have gas prices dropped so dramatically recently?

FBO – Facebook Official
My relationship with @badrelationshipbarry is finally FBO! Now the whole world knows deeply in love we are.

FTW – For The Win
Doritos FTW! Because everyone likes Doritos.

ORLY – Oh Really?
@RandomJeff44 tweeted: ORLY @weatherguys? You said it was gonna rain today. Yeah right!

_OTD – Of the Day
Examples: Quote of the Day (QOTD), Message of the Day (MOTD), Recipe of the Day (ROTD)

WYCM – Will You Call Me?
LinkedIn post: Hey Sam, I tried calling you earlier about our meeting next week, but you didn’t answer. WYCM please asap!

QQ – Crying
@HarryPotter03 tweeted: QQ because my favorite professor Dumbledore just died. So sad.

TIL – Today I Learned…
Reddit Post: TIL I learned that there are more than 1000 internet abbreviations that are slowly destroying proper grammar and pronunciation

RLRT – Real Life Retweet
Definition: when someone tweets a phrase or sentence from a real life conversation (i.e. @randomdiner tweeted: RLRT “a 76 on our health inspection isn’t great, but it still gets the job done” – our waiter tonight at dinner haha)

FWIW – For What It’s Worth
He may be a terrible actor, but FWIW Nicolas Cage is still making more money than me and everyone else I know.

MRW – My Reaction When…
@Embarassedgirl02 tweeted: this video perfectly shows MRW I’m supposed to do any kind of public speaking

DYK – Did you Know?
On a popular forum or post: DYK that over 70% of citizens over age 18 are in favor of the legislation?

TMB – Tweet Me Back
@famous_celeb I know you get hundreds of tweets every day, but I’m your biggest fan so please TMB

Q4U – Question for You
Facebook Post: Hey quick Q4U – just noticed those awesome pictures from your hike last week. Where did you go?

NVM – Never mind
NVM the message I sent you last week. We’re going to change the due date to next month anyways.

WYD – What (Are) You Doing?
Google+ Post: I noticed you haven’t been publishing as much content over the past month. WYD these days?

HMU – Hit Me Up
@baddogowner tweeted: Hey everyone, my dog just ran out the front door and is now sprinting through the neighborhood. HMU if you see him!

OOTW – Outfit of the Week
Definition: a popular Instagram trend where fashion gurus pose with their favorite new outfits (sometimes changed to Outfit of the Day)

ISO – In Search Of
Definition: mostly used on dating boards and websites (i.e. Male, 34 years old, computer technician ISO a blonde, adventurous woman)

LTR – Long Term Relationship
@relationship_advice tweeted: if you’re in an LTR and need new date ideas, try a trip to the local farmer’s market and then cooking dinner. How romantic!

BRB – Be Right Back
Gotta step away from the chat room real quick to use the bathroom, BRB.

GTG – Got to Go
I know we’ve spent the last hour chatting about vacation plans for next summer, but I GTG right now. See ya!

LOL – Laugh Out Loud
Definition: the classic, most famous acronym of all. Often used as a substitute for “haha” or “that’s funny.” Can sometimes be changed to “lulz” or “LOLZ”

OP – Original Poster
Reddit Post: The OP clearly has no idea what he’s talking about. There are definitely more than 40 varieties of Italian wine!

Resource: Michael Nozick @Clickfire

The New Google Algorithm Farmer- What SEO/SEM Professionals Need to Know #SocialMediaBusinessMarketing

John Moorehead. Article City



The New Google Algorithm Farmer- What SEO/SEM Professionals Need to Know

It's official! While there has been talk of an upcoming algorithm change from Google for at least a couple of months, these past couple of weeks saw a definite change in the way that Google ranks those sites on the web vying for top placement in its listings. So what is the big news? This algorithm specifically went after content farms and in addition to a broad extent low quality sites that have been gaming the system for higher rankings. Since the algorithm targeted content farmers, this algorithm has been nicknamed The Farmer.

If you read our recent article: "Google Moving Against Content Farms- What Does This Mean for SEO?" You probably were already on the look-out for the coming algorithm change. Now that the algorithm has taken effect, the SEO/SEM community definitely knows a little bit more about it, however there are still a few things that require more research and information.

Who Was Targeted by the Farmer Algorithm?

This algorithm change which took effect since late February is said to have affected between 11% and 12% of the search queries in the United States. As of the moment, it is not sure when the algorithm will affect other regions in the world.

Some of the major website properties that were affected included article distribution sites, aggregated content sites (those sites that republish original content from others), sites that mostly sell products with little or no content associated with them, and in general sites that don't have unique or high quality content. Generally speaking, if a website's goal is to monetize content that is not original or high quality, then it is likely that the site has been targeted by Google.

Who Has Benefited from the Farmer Algorithm?

Generally speaking, those sites that have or will benefit from this algorithm will be sites that create unique, high quality content. Obviously, white hat SEO always included creating high quality, unique content as a prerequisite for obtaining long term quality results, this fact hasn't changed.

Tips for SEO/SEM to Avoid the Wrath of Farmer

If you noticed a sudden drop in the Search engine result pages or if you want to avoid a sudden drop in the future, here are some tips that should help you avoid the raft of the Farmer algorithm.

Make sure that the vast majority of content that you post on your website is unique and original. Obviously, you may have to post product descriptions or technical specs that come from a manufacturer, however when possible, create original and unique content in addition to this republished content.

Consider using the Original Source meta tag from Google: meta name="original-source" content=http://www.somedomain.com/article1.html More information at: http://www.google.com/support/news_pub/bin/answer.py?answer=191283

This meta tag directly tells Google that the content you have on your site is original- this way if someone plagiarizes your content or duplicates it in anyway, Google will know the original source and you should get all the credit from Google.

Another good tool to checkout is at www.copyscape.com This tool will scan the net looking for duplicate content so that you can identify specific pages on your website that need to be re-written so they are 100% unique.

Be choosy with the type of articles that you distribute. It should be noted that while Google has targeted many article distribution sites, you will not be penalized for having your content on these sites- the more likely possibility will be these back links will have less power and thus be less effective- so there is no need to remove any of your content from these sites.

Be careful how you monetize your content. Obviously, those that heavily advertise on their site will receive extra scrutiny from Google. If you use content to lure traffic for monetization, definitely use unique content and do not rely solely on aggregated/republished content.

Obviously, the Farmer algorithm has only been out for a couple of weeks, so SEO/SEM professionals are still researching its broad effects. As always, we'll keep you updated as well if we find important information.

ABOUT THE AUTHOR: A freelance writer who meticulously structured and maintained blogs just for you:A LIFE SO FAR AWAYand my other blog:AMAZON ONLINE MALL Thank you for your valuable time. Follow my business & writings and you'll find what life's meant to be.

Let Sponsored Ads Do the Work For You #SocialMediaBusinessMarketing

Ming Gilstrap. It's easy to build your online business with sponsored ads. Get started today by checking out sponsored ads and those that can help put together your site. Go Articles





Let Sponsored Ads Do the Work For You

Maintaining a website can either be an arduous ongoing task, or you can build a site from the beginning that pretty much maintains itself. If you are providing a service or information, it can be frustrating to not see enough income coming your way. The answer is online advertising directly on your site. You can build your online business with sponsored ads easily and efficiently with a few quick steps. One of the perks is you do not have to be a genius online, and you do not even have to have your website up and running yet. Some tips here can help even those just beginning to get into online earnings right away. Setting up your website and finding advertising are easy enough. Even easier, if you are starting from the ground up is to get your set up right from the beginning. Hire a service that has the know-how to do all of the work for you. Eventually the payoff will be well worth the investment.

How to Find Online Advertising

If you already have a website, you can contact online ad companies directly to post on your side bar. Every time you bring traffic to their corresponding site, you will be paid. This is how simple making money online can be. Even better, if you have sponsored articles that direct your customers to these ads, you will garner more traffic to these advertising sites and bring in more money on your end. These sponsored articles can be written by you, or better yet, have these written for you by a content advertising service.

Advertising that is Right for Your Site

If you already have a themed site, you can aim for advertising that fits this. This is a good idea because if people are already interested in your site and what they are reading, similar advertising will interest them. If you do not have a site, the theme can be tailor made from the beginning. This will lay the groundwork to grab your customer's interest in certain topics, leading them to click on corresponding advertising. If you are not sure where to start, finding an ad broker or service that has contacts is a great way to start. There may be charges for this, but it is worth it to have the right types of ads on your site.

No Hassle Advertising Set up for You

If you are still struggling with what you could possibly have a website for, this is no problem. There are companies that can set up the entire site, content, and advertising for you. All you need to do is collect your earnings from advertising click-throughs. These services provide all aspects of a money generating site for a fee, and set up the site for your ownership. The upside of this type of situation is these groups have the expertise and the know-how to make attention grabbing sites, and already have contacts with online advertisers to get you the best deals on payment.

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ABOUT THE AUTHOR: A freelance writer who meticulously structured and maintained blogs just for you:A LIFE SO FAR AWAYand my other blog:AMAZON ONLINE MALL Thank you for your valuable time. Follow my business & writings and you'll find what life's meant to be.

Blogging - Blog traffic - Increase Search Engine Rank of your blog! #SocialMediaBusinessMarketing

Blogging - Blog traffic - Increase Search engine Rank of your blog!


Starting blog: You can start a blog with your own domain installed Wordpress.org as blogging script at your own host. This is what savvy marketers do for their blogs. Other option includes starting blog with Google at Blogger.com both Wordpress and Blogger are free, easy to start with and both have comprehensive tutorials for beginners.

Blog Design: Blog design means the Design, format and structure of your blog. What will be the colors in background, what will be the font color, and font face and how many columns the blog page will have, Will the sidebar at right side or at left side. Just jot down the things you want to have in your blog and choose most suitable Template for your blog. There are so many free templates available to choose from for both Blogger and Wordpress. Otherwise you can hire someone to design a template for you specifically according to your choice and needs.

URL Structure: This should be user friendly as well as search engine friendly. To make any URL user friendly it should be something short and concise but make sense that what will be the page about having this URL. Like /blog-tips.html is best than /article23.php Having URL structure like /post-title.html instead of /post?123 makes search engines and users experience beneficial for them and for your blog.

Blogging: Blogging is logging something everything related to the topic, daily, regularly. This is just as people in the past use to write their diary daily. So a great blog about Traffic Tips is that blog which is updated regularly. So if you want results from your blog. DO blogging i.e. posting very often at the specified topic of your blog.

Categorizing: Categorizing your content increase the search engine ranking and user experience at your blog. So if my blog is about Traffic Tactics, you can have categories Free Traffic, Increase Traffic, Buy Traffic and Targeted Traffic. This help the blog rank high in related topics.

Tagging: Tagging is hot topic now a days, if you want your content/post get great visibility and wide exposure, Tag your content. This can be done with pre-installed plug-in in your blogging script or manually adding for specific Tagging sites. Popular sites include technorati.com Del-icio-us and digg.com

Pinging: Whenever you post something new at your blog, pick a loud speaker and announce to the whole world that your blog has something new! To do this online Ping your blog with any pinging service site. So after you post something new go to http://pingomatic.com or http://pingoat.com and PING your blog. This is easy and take less time but big benefits.

Linking: Link swapping or link exchanging is a right and legitimate way to increase your search engine ranking. You can ask related bloggers manually for link exchange or you can use specific services to help you find link swapping partners. Two famous sites specially for bloggers are http://www.link2blogs.com and http://www.bloglinker.com. To get maximum benefit from link swapping, only exchange links with related bloggers and do not link to the sites or blogs which are using Blackhat SEO tricks.

Directories: Submit your blog to blog directories and niche directories. This will help your blog in two ways, firstly you will get direct traffic from there, and secondly your blog will have one another permanent link there. Which will boost your search engine ranking and you can expect more free traffic from search engines.

Search Engines: In the above lines I have discussed many tips to boost your search engine ranking. But what if your blog is new and have not yet spidered or indexed by any big search engine like msn yahoo or google. So you want to add your website in Google's database fast? Here is a million dollar tip but free for you, to get indexed new blog in Google within a day or two. To do this, go to http://www.craigslist.com and post a free ad with the link of your blog. This site is PR8 and your will get indexed ASAP. But use the site legitimately and with good faith according to their rules. Do not abuse or spam this site otherwise you will be wasting your time with no success.

Now your site is in Search engines databases, now it's your duty to do blogging regularly, posting new content, tagging, pinging, and sticking to the main topic. If you keep doing this, you will be getting your blog organically growing and getting traffic in truckloads, happy blogging and happy free traffic!

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ABOUT THE AUTHOR: A freelance writer who meticulously structured and maintained blogs just for you:A LIFE SO FAR AWAYand my other blog:AMAZON ONLINE MALL Thank you for your valuable time. Follow my business & writings and you'll find what life's meant to be.

How To Create A Popular Blog! #SocialMediaBusinessMarketing

Greg Cooper. I have been blogging for about five years now, and I earn a great deal of money as a result of my blogging experience. My objective is to share various thoughts and perceptions about how most bloggers can monetize their blog and earn a substantial amount of money. I hope you all find my articles very informative and very interesting. Blog Riches and visit Go Articles




How To Create A Popular Blog!.

First and foremost, if you ever hope to earn money through blogging, creating a popular blog is the most important key to your success. If your blog receives very little traffic, you will not have much success monetizing it. No matter which method you use to make money from your blog, you will find the most success if you have a large readership. Because of this, making your blog popular and growing readership should be one of your primary concerns.

There are many ways to make your blog more popular. The first thing you should consider is who your audience is and who you'll be writing for. You should always write about something that interests you, and that will interest others. You may think that your new lawn mower is the greatest thing since sliced bread, but there are probably not very many other people who want to read a blog about your new lawn mower. It is best to find a niche or audience that is large enough to support a wide readership, but not to vague.

One of the great things about blogging is that you do not have to be a professional writer to have a popular blog. You do have to obey common grammatical rules and at least be able to put together coherent sentences, but you do not have to be a highly skilled writer. Blog readers are looking for interesting, relevant topics to read, not the next work of Shakespeare. Make sure what you write is interesting, edgy, or even controversial. Popular blogs are never boring and add value to reader’s lives either through information or entertainment. Make sure your blog adds something of value to your reader’s life otherwise you will not develop a large fan base.

Making your blog popular is a lot like driving traffic to a website. You can use many of the same techniques to drive traffic to your blog. Finding places to link back to your blog is a good way to drive traffic. Social sites such as Myspace, Facebook, and Youtube provide lots of opportunities for this. You can also use social book marking sites such as Reddit, StumbleUpon, and Digg to promote your blog. Blogging on a popular blog site such as Blogger are also good ways to make your blog more popular as these blogging sites help to bring in traffic for your blog.

Whether you blog on a blogging network or you have an independently hosted blog, you need to make sure your blog is well designed. It is true that content is king and if a blog has great content it may receive lots of traffic even though it is ugly, having a well designed blog that is not ugly or annoying will help to drive repeat traffic. You want your blog to look unique, but not too unique. Keep with internet formalities such as blue links and use large font for headings.

You should break your post up into small paragraphs each with a headline if possible as internet readers tend to scan the screen looking for relevant information rather than reading everything word for word. Make sure your colors do not contrast too harshly and that the text is easy to read. Using good design will make your blog aesthetically pleasing and make readers more likely to come back and remain on your page.

No matter where your blog is hosted, you should try to get it indexed by all the major search engines. Some forms of blog monetization require that your blog be indexed by search engines before they will allow you to participate in your program. The higher ranked your blog is, the more visitors you will receive and the more popular your blog will become.

All forms of monetization for your blog require readers to work successfully. Before you try to implement your monetization strategies, make sure your blog has enough readers to make your efforts work. If there is no one to see your ads, visit your affiliate sites, or read your reviews, you do not stand much of a chance of making money.

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ABOUT THE AUTHOR: A freelance writer who meticulously structured and maintained blogs just for you:A LIFE SO FAR AWAYand my other blog:AMAZON ONLINE MALL Thank you for your valuable time. Follow my business & writings and you'll find what life's meant to be.

Social Media, Online Marketing and Your Business #SocialMediaBusinessMarketing

Resource: Rich Ursini. An Internet Marketer, Author and Food Lover. Please visit my blog for many articles and videos on all of the Internet Marketing topics. IM with Rich




Social Media, Online Marketing and Your Business

Whilst many people thought that the world of social media may merely be a fad, its importance and relevance in society today is undeniable. A day does not pass without hearing some mention of Facebook or Twitter, whether it is on the news or from a friend or colleague. In only six years the site has gained more than 500 million active users worldwide. Twitter receives on average 90 millions tweets per day. And the popularity of these sites is far from dissipating; Facebook overtook Google in winning top place for time spent on the website by users. However, the question remains are these sites nothing more than "social", or are they a viable form of "business" media?

Social Media And Your Business

A recent national survey conducted by Optus found that only 28 per cent of small and medium businesses (SMBs) are currently active in social media. In the same survey Optus found that over 50 per cent of SMBs not involved in social media believe that social networking is not appropriate for their industry. The survey highlighted that SMBs owners were "yet to be convinced" that social media was worth the time and investment.go to top of bag.

Let's cut to the chase, it would be unrealistic to say that social media marketing was right for every single business but it would also be wrong to dismiss it without proper thought. Social media is developing at an exceedingly fast pace, each week there is a new announcement or development: this week Facebook's Zuckerberg announced a new modern messaging system, in the last month there was the big news about the partnership between Facebook and Bing that will return search results based on the Facebook "Likes" of the searcher's friends and networks. This fast pace of development should not deter businesses from getting involved with social media, but rather view it as a challenge or adventure and get on board now whilst the majority of businesses are also still learning.

Social Media Is Not An Instant Revenue Booster

For any business it is vital to work out the return on investment when committing time, energy and money for marketing. However social media does not have a straightforward quantifiable return on investment, it is a tool that will promote your business, place it on people's radars and build a larger client base. Thus the direct return on investment is much harder to calculate and will span a larger time period. You can however measure popularity for example by re-tweets, likes, followers and number of bookmarks. These are all indications of brand popularity that are then likely to convert to sales in the future.

Social Media Is Free Promotion For Your Brand

Social media provides your business with a platform to perform to potential customers or consumers. Your business can provide industry updates, links to relevant news articles or showcase new products, designs, releases. Whilst updates and content should not focus on selling, sharing information about sales, free coupons or more interactive challenges can work if used sparingly. For example: Are you in the area? The next ten customers who mention this update will receive a free coffee/25% discount/ etc.

Social Media Is A Relationship-Building Tool

This is a business to client relationship that does not center around money, it is interactive and provides businesses with the opportunity to become "liked" by customers or clients. You are able to increase your client base through visibility of being "liked" by fellow friends, family and colleagues. Social media transforms your business into a live entity that can engage and communicate with its clients. You are able to test the market, gain feedback and engage your clients in ways much more complex than simply one-way sales or marketing.

Social Media Increases your SEO Progression

Social media link building increases your SEO rankings by creating fresh content and by building the number of links to your website. Both of these elements are valued highly by Google and are important contributors that help achieve top rankings. Search engines are increasingly giving weight to social media profiles in their rankings, search now shows the latest "twitter" feeds and news articles are now being listed showing how many people "like" or have shared the article.

How Will You Use Social Media In Your Business?

Social media is the future; its presence is far more than "social" it pervades every aspect of our daily lives; on the news, on the T.V, on the radio, it pops up in conversations with friends, neighbors, colleagues, it is now part of work within business plans and strategies. This may appear overwhelming or daunting, but do not let this put you off: it is exciting, new and fast-paced.

If you want your business to grow and to evolve and to exhibit dynamism and innovation then embracing social media is a must. It should be viewed as simply one more component of your marketing and business strategy. Treat it like any other part of your business: with thoughtful time and planning, bestow care and attention to detail, handle responsibly and maintain focus and brand consistency in all your efforts. Social media is new and mysterious; herein lies the excitement, the opportunity to learn, and most importantly the chance be part of the social media revolution.

5 Tips To Growing Your Social Media Presence On Facebook, Twitter Engage and Respond.

a) Post regularly and always respond to answers or comments.

b) Offer value. Provide interesting and informative information and tips that are of interest to your clientele.

c) Link Link Link. All your social media accounts should be linked to leverage your presence on all of them, install sharing tools.

4) Join discussions. Get involved by reading and commenting on other people or companies blog in your industry, establish an online presence and reputation.

5) Be creative. Enjoy the potential of social media, experiment and play with its possibilities. If you don't think it's of value or interesting then don't post it.

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