Web Designers Common Mistakes #SocialMediaBusinessMarketing

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Web Designers Common Mistakes

When engaging the services of web designers, Perth business operators often leave complete control with their chosen professional. However, this can sometimes be a mistake, as not all web designers can provide a great service. This can be a little daunting for most business owners who lack technical website skills themselves. However, by familiarising yourself with the common mistakes made by web designers, Perth business operators can assess for themselves whether their new website is just what they are looking for.

Intro screens and flash animation: While these elements can look very attractive, you should consider whether they will be annoying to your potential customer. Many info screens are often skipped or in cases where a skip button is not immediately apparent, you may find your potential customer may click away. Flash animations can sometimes be effective, but mostly they compromise the user experience of the website.

Rotating carousels and slide shows: You may consider a rotating carousel or slide show a good way to showcase your promotional offers and products. However, these types of moving display are often frustrating to a potential customer. In many cases the display moves either too slow or too fast for their particular preference, which causes irritation. It can be far more effective to use static displays with bold images and a clear defined call to action.

Poor navigation: An intricate layout may look attractive but it should not compromise your potential customer's ability to navigate through the website. It should be immediately apparent to visitors exactly where they need to go in order to increase your ability to convert visitors into sales. Navigation should be intuitive and if you struggle to find your way around the design, chance are your potential customers will also struggle.

Excessively technical: When using web designers, Perth business operators may feel as if they wish to convey everything about their business and industry. This is probably going to be excessively technical for your potential customers and may prove to be overwhelming or distracting. Your design should avoid the use of excessive amounts of text which is filled with technical terms. Your visitors should enjoy reading the content and not be discouraged by massive blocks of text. Instead you should aim to have concise information which is accompanied by relevant attractive images.

Missing a call to action: While you may have insisted on a non pushy layout from your web designers, Perth business operators should appreciate that you do need a call to action which can encourage your visitors to become customers. A concise call to action should highlight deals or offers and encourage your visitor to make a purchase.

When assessing your potential web designers, it is important to be aware of the common mistakes and pitfalls of layout designs. This will ensure that when you receive your final design you can ensure that it showcases your business correctly and encourages sales.

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